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Then-CEO Noel Biderman ultimately resigned from the company as the scandal widened.Regulatory filings suggest the company lost as much of a quarter of its revenue due to the scandal, but the parent company's new owners insist all that is behind them.Newly appointed CEO Rob Segal and new president James Millership came aboard in April to steer the company only after being confident that a re-jigged business model had a future. Formerly owned by Avid Life Media Inc., along with other dating websites such as Cougar Life and Established Men, Ashley Madison's parent company is now simply known as "Ruby.""We like that Ruby has a sensual, feminine quality, connotes value and fits with the fresh start our company is undergoing," Millership said."It's a new day at Ruby and renaming ...More than a year after a massive data breach and allegations that the service was riddled with fake profiles, adulterous dating website Ashley Madison is set to relaunch next week with a new marketing campaign that moves away from the company's salacious past.A lingering glance between strangers on the subway is exactly the sort of tame, yet flirtatious, excitement that website Ashley Madison is pitching in a new series of TV ads set to air next week.

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