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This all-important decision can also be one of the most overwhelming, especially if it’s your first encounter with Shopify or theme stores in general.

That’s why Tucker Schreiber, writing for the Shopify blog, recommends narrowing down your options by zeroing in on what exactly you want your theme to accomplish.

Luckily this can be avoided with a little extra planning.When searching for your theme, keep these questions in mind: One last consideration while choosing your theme is not to worry too much about typography and color schemes. According to Mark Perini, the founder of Icee Social, the most common problem in ecommerce design is overloading your site with too much information.“You’ll be tempted to showcase everything you have in your arsenal whether that be a plethora of information or a backlog of every product you’ve ever made.Not only will it analyze your site speed, but it’ll also give you direct advice on how to improve it.Sometimes, it simply comes down to knowing your limitations.

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