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For graduate-level courses in Marketing Research, Research Design and Data Analysis.

Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.    Question: Do your students struggle with the application and interpretation of various techniques in multivariate data analysis?

The discovery of by the French physicist, Henri Becquerel, in 1896 paved the way of measuring absolute time.

Their age determination is therefore of great importance in volcanologic, tectonic, geomorphological and climate studies.

It is based on the occurrence of a small fixed amount of the radioisotope Ar with a half-life of about 1,300 million years.

In contrast to a method such as Radiocarbon dating, which measures the disappearance of a substance, K-Ar dating measures the accumulation of Argon in a substance from the decomposition of potassium.

Hair, Kennesaw State University Bill Black, Louisiana State University Barry Babin, University of Southern Mississippi Rolph E. Tatham, Burke, Inc (Cincinnati, Ohio) For graduate-level courses in Marketing Research, Research Design and Data Analysis.

Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.

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